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Difference between revisions of "AdContext vocabulary"
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| − | A vocabulary to describe ad contexts. | + | A vocabulary to describe ad contexts. An ad context is a context whose contents (e.g. a set of anonymous demographic and interest attributes) is published to a website or to an ad server of a website for so that the site can use this information to personalize its content. |
=== Files === | === Files === | ||
Revision as of 16:39, 3 September 2011
{{#eclipseproject:technology.higgins|eclipse_custom_style.css}} A vocabulary to describe ad contexts. An ad context is a context whose contents (e.g. a set of anonymous demographic and interest attributes) is published to a website or to an ad server of a website for so that the site can use this information to personalize its content.
Contents
Files
- SVN source: adcontext.owl
UML Overview
Classes
AdServer
Ad server of a website
- 0..1 adServer
- 1..1 adServerURL
Website
A website member of a white list
- 1..1 siteURL
WhiteList
White list of Websites.
- 0..N member
Attributes
adServer
Maker of this website's ad server and version number
- domain: AdServer
- value: {"doubleclick" , "openx 3.x"}
adServerURL
Ad server URL.
- domain: AdServer
- value: xsd:anyURI
member
Member of a WhiteLlist.
- domain: WhiteList
- value: Website